Posts Tagged ‘reversible shoebox’


Patagonia’s reversible shoebox

January 8, 2012

My husband purchased a pair of Patagonia shoes at REI, and we discovered a pleasant surprise in their packaging: the box is printed on the inside and is reversible. Either way, the box is very attractive, brown card printed in blue ink:

The above posted photos showing various views.

After googling around a little, here’s another post:

Surprisingly I didn’t find a direct link to Patagonia’s site. No PR, marketing? Or has this product been around so long that it’s no longer news? Patagonia is heavily invested in environmentalism:

Well, thanks, Patagonia. More companies need to be this forward-thinking.