Patagonia’s reversible shoebox

My husband purchased a pair of Patagonia shoes at REI, and we discovered a pleasant surprise in their packaging: the box is printed on the inside and is reversible. Either way, the box is very attractive, brown card printed in blue ink:

http://www.slideshare.net/evanpebo/patagonia-recyclable-shoe-box

The above posted photos showing various views.

After googling around a little, here’s another post:
http://www.flickr.com/photos/sgoralnick/3187204355/

Surprisingly I didn’t find a direct link to Patagonia’s site. No PR, marketing? Or has this product been around so long that it’s no longer news? Patagonia is heavily invested in environmentalism:
http://www.patagonia.com/us/patagonia.go?assetid=2329

Well, thanks, Patagonia. More companies need to be this forward-thinking.

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