I got inspired by my second look at the 2012 London Olympics brand:
It seems to say “don’t worry, be happy, include everyone and forget about terrorists lying in wait to blow us all up.”
The clever and eccentric logo developed for the London Olympic Games defies the stereotype that the British are stodgy and elitist. Under their reserved exterior lurks a mischief and exuberance. And yes, the Olympic Games could serve to change lives rather than express the domination of a few countries over others.